Emilia-Romagna is a top European tourism destination, welcoming more than 11.5 million visitors annually and generating 50 million overnight stays.
Its unique attractions – historical, cultural, artistic, social, industrial and economic – provide visitors with an authentic, all-round experience of the Italian lifestyle.

The region’s brand – Via Emilia – Experience the Italian lifestyle – encompasses the incredible regional specialities of the Food Valley, some of the world’s biggest names in motor-racing, UNESCO WorldHeritage Sites and active holidays in the Wellness Valley (including hiking, cycling and golf). Stretching from the ski slopes of the Apennine Mountains to the theme parks and beaches of the Adriatic Riviera, the region boasts a wealth of art cities, historic villages, castles and spa towns, as well as forests, gently rolling countryside and fantastic shopping.